Rosy Soil, a sustainable soil company, has raised $3.6 million in seed funding to scale its innovative gardening solutions that mitigate climate change. The company focuses on replacing peat—a widely used but environmentally harmful material in traditional potting mixes—with biocharBiochar is a carbon-rich material created from biomass decomposition in low-oxygen conditions. It has important applications in environmental remediation, soil improvement, agriculture, carbon sequestration, energy storage, and sustainable materials, promoting efficiency and reducing waste in various contexts while addressing climate change challenges. More, a carbon-negative substance that enhances plant growth while sequestering CO2.

Founded in 2022, Rosy Soil has rapidly expanded, partnering with major retailers like Target and hundreds of independent nurseries across the U.S. The fresh funding, supported by Draper Associates, Climate Capital, Boost VC, and others, will help Rosy Soil accelerate product development, expand its retail presence, and grow its team.

Biochar, created through the pyrolysisPyrolysis is a thermochemical process that converts waste biomass into bio-char, bio-oil, and pyro-gas. It offers significant advantages in waste valorization, turning low-value materials into economically valuable resources. Its versatility allows for tailored products based on operational conditions, presenting itself as a cost-effective and efficient More of organic materials, not only reduces the environmental impact of horticulture but also promotes healthier soil and plants. By integrating biochar into its soil products, Rosy Soil aims to offset the destructive environmental effects of peat extraction, a practice that contributes to habitat loss and greenhouse gas emissions.

Chad Massura, Founder of Rosy Soil, expressed enthusiasm about the funding, stating, “By using the power of biochar, we can create healthier plants, healthier soil, and a healthier planet.”

Rosy Soil’s products cater to a variety of plants, including houseplants, cacti, and seedlings, and are available online, at Target, and other select retailers. With its innovative approach, Rosy Soil is poised to transform the horticulture industry while empowering gardeners to cultivate more sustainably.

PRESS RELEASE: Rosy Soil Raises $3.6 Million to Create Gardening Soil From Captured CO2