CMI Orchards has introduced its Planet Positive initiative, a new consumer-facing brand anchored by the company’s internal platform, CMI SOARS (Sustainable Orchards and Regenerative Solutions). This dual launch aims to drive measurable environmental progress and connect regenerative growing practices directly to consumers.

CMI SOARS serves as the central hub for measuring and reporting environmental impact. Through this platform, the company tracks sustainability results, including greenhouse gases, with the goal of growing carbon negative products. This data-driven approach allows CMI to empower retail partners, enabling them to source regeneratively grown fruit, invest in carbon inset projects, strengthen their supply chains, and cut emissions.

The initiative’s objectives, established through SOARS, include increasing soil biodiversity and fruit micronutrient density, reducing emissions, and expanding carbon sequestration. These are achieved through regenerative practices like composting, biocharBiochar is a carbon-rich material created from biomass decomposition in low-oxygen conditions. It has important applications in environmental remediation, soil improvement, agriculture, carbon sequestration, energy storage, and sustainable materials, promoting efficiency and reducing waste in various contexts while addressing climate change challenges. More production, and vermicomposting.

Planet Positive, the consumer brand, is designed to translate these regenerative achievements into a transparent and trustworthy way for shoppers to make environmentally responsible choices. CMI Orchards recognizes that consumer confusion and a lack of trust are major hurdles in sustainability education. The Planet Positive seal is intended to stand out on the retail shelf, assuring consumers that the fruit they are buying has measurable environmental benefits and is healthier for human consumption. Key pillars of the brand include a carbon negative impact, nutrient-rich produce from regenerative soils, closed-loop systems for waste reduction, and enhanced soil regeneration.